RODFER

MY OWN MIU MIU;

 

For Miu Miu´s latest collection based on the revival of 60´s in the 90´s, empowering women takes control through socks, retro design, and male spirit garments.

 

 

This project is based on the research of Miu Miu brand in deep. I had to study everything about the litter sister of one of the most important brands in Italy. Once studied it´s marketing, target, collections, products, history, campaigns and shows, we were asked to create the campaign for the last collection of the brand. 

 

To create the Miu Miu atmosphere I had all into consideration, the looks from the runway, stylism, the fashion show venue, details, models.. everything to enhance this project.  

 

Venue´s photoshoot was Matedero Madrid, due to his brilliant structures, and backgrounds of bricks. The models, alike to Miu Miu´s muses, gave the strength enough to create such beautiful pictures.